In 2023, the import volume of paper handkerchiefs, cleansing, facial tissues, and towels to Japan was 197.46 million kilograms. The forecast from 2024 to 2028 predicts a steady year-on-year increase, averaging approximately 2% annually. The Compound Annual Growth Rate (CAGR) over this five-year period stands at 2% as well, highlighting a consistent and modest growth trend.

Future trends to watch for include:

Potential impacts of environmental sustainability, as consumer preferences may shift towards more eco-friendly options.
The effect of technological innovations in producing lighter and more efficient tissue products.
Changes in trade policies or agreements that could affect import dynamics.