In 2023, Italy led the European market for handkerchiefs and cleansing or facial tissues, holding 24.77% of the production share, followed by Germany at 22.82%. France (11.3%) and the United Kingdom (10.87%) also had significant shares. Poland (9.4%) and Spain (7.08%) showed notable increases of 8.53% and 15.75% respectively, indicating strong market growth. Conversely, Italy (5.91%) and France (4.49%) had modest gains, while the United Kingdom saw a marked decline of 8.43%. Slovakia, Hungary, and Romania experienced minor fluctuations, while Denmark remained unchanged. Bulgaria and Lithuania, though smaller players, exhibited positive trends.
Future trends to watch include the continued rise in production capacity in Poland and Spain, which have shown robust year-on-year growth. Innovations in eco-friendly and sustainable products may drive changes in consumer preferences, impacting market share dynamics across European countries. Monitoring these developments will be essential in understanding the evolving landscape of the market.
Top countries in Sold Production of Handkerchiefs and Cleansing or Facial Tissues Share by Country (Kilograms)
| # | 10 Countries | Percent | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Italy | 24.77 | 2023 | +0.98% | +5.91% | View data |
| 2 | 2 Germany | 22.82 | 2023 | +0.7% | -0.88% | View data |
| 3 | 3 France | 11.3 | 2023 | +1.84% | +4.49% | View data |
| 4 | 4 United Kingdom | 10.87 | 2023 | -3.18% | -8.43% | View data |
| 5 | 5 Poland | 9.4 | 2023 | +3.94% | +8.53% | View data |
| 6 | 6 Spain | 7.08 | 2023 | +4.29% | +15.75% | View data |
| 7 | 7 Portugal | 3.38 | 2021 | +356.64% | +44.22% | View data |
| 8 | 8 Greece | 3.07 | 2023 | +4.82% | +5.6% | View data |
| 9 | 9 Slovakia | 1.99 | 2023 | -3.47% | -2.58% | View data |
| 10 | 10 Serbia | 1.78 | 2023 | +5.29% | +10.46% | View data |
