The sold production of handkerchiefs and cleansing or facial tissues in Finland stood at 4.0432 million euros in 2023. Over the last two years, the production experienced a decline of approximately 1.95% year-on-year. The five-year period ending in 2023 demonstrated a negative CAGR of 4.17%, highlighting a downward trend in the market. Looking back further, the market has shown significant fluctuations, with notable peaks and troughs. For instance, in 2017, the market witnessed a notable increase of 30.93%, whereas 2019 and 2020 saw declines of 7.32% and 7% respectively.
Future trends to watch for include continued market contractions, with forecasts predicting an average annual decline of 1.62% through 2028. Companies should monitor consumer behavior shifts, potential market saturation, and advancements in sustainable materials that could redefine production and consumption patterns in the tissue segment.
