The Swedish market for women's and girls' overcoats and similar garments saw fluctuations from 2013 to 2023, starting at 0.52 pieces per capita and ending at 0.56 in 2023. Over the last two years, the market stabilized with no year-on-year growth from 2022 to 2023. The five-year CAGR shows a slight average annual decline, reflecting consumer shifts towards different clothing types or economic influences.
Future trends to watch include a growing emphasis on sustainable materials and ethical fashion, which could drive demand for textiles with environmentally friendly credentials. Additionally, temperature changes due to climate change might impact the necessity and timing of purchasing these garments in Sweden.
