The analysis indicates that Montenegro and Bulgaria have the highest proportions of individuals who have not purchased online in over a year, with Montenegro showing an increase of 19.79% in 2023. Conversely, Germany, Greece, and Norway saw significant declines, with Norway decreasing by 15.95%. The Czech Republic and Slovakia also experienced substantial reductions. Croatia and Latvia demonstrate negative trends, with Finland showing slight growth. Overall, many Western European countries exhibit decreasing trends, indicating greater online purchase engagement.
Future trends to watch include the digital shift in less digitally inclined regions like Southeast Europe and the post-pandemic online shopping evolution, as consumer behavior continues to evolve with technology adoption and logistical improvements.
Top countries in Individuals Having Last Purchased Online More Than a Year Ago by Country
| # | 10 Countries | Percent of Persons | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Montenegro | 19.71 | 2023 | +23.19% | +19.79% | View data |
| 2 | 2 Guadeloupe (France) | 18.01 | 2023 | |||
| 3 | 3 La Réunion (France) | 16.76 | 2023 | |||
| 4 | 4 Martinique (France) | 16.36 | 2023 | |||
| 5 | 5 Severozapaden (Bulgaria) | 16.3 | 2023 | |||
| 6 | 6 Severen Tsentralen (Bulgaria) | 16.28 | 2023 | |||
| 7 | 7 Sud-Muntenia (Romania) | 14.64 | 2023 | |||
| 8 | 8 Sud-Vest Oltenia (Romania) | 14.24 | 2023 | |||
| 9 | 9 Yugoiztochen (Bulgaria) | 14.05 | 2023 | |||
| 10 | 10 Yugozapaden (Bulgaria) | 13.5 | 2023 |
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