The data on the number of employees in Advertising and Market Research in the Netherlands shows a steady growth from 2013 to 2017, peaking at 42,000 in 2017. This growth was followed by a plateau, with the number of employees remaining constant at 42,000 from 2018 through 2023. Based on forecasts, this trend is expected to continue until at least 2028.
Year-on-year variations highlight significant shifts between 2013 and 2017. Post-2017, the market stabilizes, showing no year-on-year change. The Compound Annual Growth Rate (CAGR) reflects similar patterns, with growth tapering off from a positive CAGR in 2017 to 0% in 2023 and beyond. This plateau trend is expected to persist through 2028.
Future trends to watch for include potential impacts of digital transformation, automation, and the evolving dynamics of remote work, which may influence employment patterns in the advertising and market research sectors in the coming years.