The number of persons employed in the advertising and market research sector in Norway is forecasted to be 10.4 thousand in both 2024 and 2025, increasing slightly to 10.5 thousand in 2026 and 2027, and then reaching 10.6 thousand in 2028. In 2023, there were 10.3 thousand individuals employed in this sector. Year-on-year, there is a stable increase of approximately 0.96% per year from 2026 to 2027 and a 0.95% increase from 2027 to 2028. The compound annual growth rate (CAGR) over the five-year period from 2023 to 2028 stands at approximately 0.58%.
Future trends to watch for in the advertising and market research sector include the impact of digital transformation, the increasing need for data analytics skills, and the potential effects of economic fluctuations on advertising spending. Keeping an eye on these factors will help stakeholders adapt to changes and possibly leverage new opportunities in this evolving industry.
