Analysis of the Eye Make-Up Preparations market in Malaysia indicates a fluctuating trend from 2013 through 2023, with the market standing at $63.355 million in 2023. Key observations include substantial growth in 2016 and 2017, followed by minimal changes from 2018 through 2023. The year-on-year variation for the last two years shows slight growth: 1.04% in 2022 and 1.01% in 2023. The last five years have a CAGR of 0.8%.
Future trends to watch for:
- Continued steady growth with a forecasted 5-year CAGR of 0.8%
- Increasing consumer interest in quality and sustainable products
- Potential impact of digital marketing and influencer-driven sales