Between 2011 and 2021, the price per unit of prepared pet foods in Greece showed modest growth. The price remained stable at €0.8 per kilogram in 2011 and 2012, then gradually increased, reaching €1.03 by 2021. The year-on-year growth was prominently visible from 2019 onwards, coinciding with heightened pet ownership and premium product offerings. Over the last five years leading to 2021, the compound annual growth rate (CAGR) indicates a consistent upward trend in pricing.
Future trends to watch for include the impact of broader economic conditions on consumer spending, the increasing demand for premium and specialized pet food products, and potential price adjustments due to changes in supply chain logistics and raw material costs. Sustainability and health-conscious products could further influence the premium pricing segments.
