Over the past decade, the soap (except solid soap) market size value per capita in Ireland experienced a significant decline. Starting at $13 in 2013, it rose slightly in 2014 and 2015 but then sharply dropped from 2016 onwards, reaching $6.24 by 2023. This represents a trend of declining consumer spending on non-solid soap products. Between 2022 and 2023, the market contracted further by 6.1%. Over a five-year period (2018-2023), the compound annual growth rate (CAGR) was negative, reflecting an average annual reduction of about 5.4%.
Looking forward, key trends to watch include potential market stabilization influenced by economic recovery, consumer shifts towards eco-friendly products, and increased adoption of liquid soap in response to hygiene awareness. Observing how brands innovate or adapt their product offerings could be crucial for future growth.
