The Soap (Except Solid Soap) Market Size Value Per Capita in Finland showed a downward trend from 2013 to 2023. Starting at $6.32 in 2013, it decreased to $3.76 by 2023. The last two years saw year-on-year declines of approximately 4.8% and 5.1% respectively. Over the last five years, the Compound Annual Growth Rate (CAGR) stood at around -2.8%, indicating a consistent reduction in spending on non-solid soaps. Key trends highlighted a sustained contraction in the market.

Future trends to watch for include:

Consumer preferences shifting towards solid or more eco-friendly soap alternatives.
Potential market shifts due to sustainability drives and innovations in non-solid soap formulations.
Macro-economic factors impacting consumer purchasing power in Finland.