The global soap market in 2023 showcased Indonesia leading with a significant market value, followed by the United Kingdom, Germany, and France. Despite Indonesia experiencing a 5.44% increase, countries like Germany and France experienced slight declines. Notable growth markets included Kenya and Slovakia. Several European countries faced minor downturns, with Austria, Norway, and Belgium showing minor declines. Among emerging markets, Guatemala and Ethiopia presented growth while Argentina's market contracted. Over the last five years, the market exhibited a varied growth pattern with a moderate average annual increase.
Future trends to watch include the expansion in emerging markets driven by rising hygiene awareness, while developed markets might focus on sustainability and eco-friendly product offerings. This shift is expected to shape consumer preferences and influence market dynamics.
Top countries in Soap Market Size Value by Country
| # | 10 Countries | US Dollars | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Indonesia | 1,657,200,000 | 2023 | +4.14% | +5.44% | View data |
| 2 | 2 United Kingdom | 1,148,200,000 | 2023 | -0.26% | +0.39% | View data |
| 3 | 3 Germany | 1,113,300,000 | 2023 | +0.59% | -0.38% | View data |
| 4 | 4 France | 1,070,200,000 | 2023 | -0.84% | -1.46% | View data |
| 5 | 5 Canada | 1,029,900,000 | 2023 | -1.1% | -1.46% | View data |
| 6 | 6 Japan | 980,130,000 | 2023 | -0.94% | -1.53% | View data |
| 7 | 7 Australia | 936,740,000 | 2023 | +1.87% | +2.26% | View data |
| 8 | 8 Italy | 684,380,000 | 2023 | -0.39% | -0.72% | View data |
| 9 | 9 Guatemala | 454,830,000 | 2023 | +3% | +3.53% | View data |
| 10 | 10 Ethiopia | 372,670,000 | 2023 | +2.66% | +3.2% | View data |
