Forecast: Import of Jams, Fruit Jellies, Purees and Pastes to the UK

The UK import volumes of jams, fruit jellies, purees, and pastes are predicted to rise consistently from 2024 to 2028, with expected quantities increasing from approximately 85 million kilograms in 2024 to about 95 million kilograms in 2028. In 2023, the volume stood at 82 million kilograms, indicating a gradual upward trend. The year-on-year growth rates are modest but steady, reflecting an average annual increase (CAGR) of about 2.8% over the five years leading up to 2028.

Future Trends to Watch:

  • Increasing consumer interest in health and wellness may drive demand for natural and organic variants, impacting import trends.

  • Potential trade policy changes due to political shifts could affect the supply chain and pricing dynamics of these imports.

  • The impact of sustainability and carbon footprint concerns could influence sourcing and import volumes.

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