The Ukrainian oral and dental hygiene preparations market, excluding dentifrices, has witnessed a consistent decline in value per capita from $0.65 in 2013 to $0.28 in 2023. The last two years, 2022 and 2023, saw a reduction of 6.25% and 6.67% respectively. Over the past five years, the compound annual growth rate (CAGR) was negative, indicating an average annual decline in consumer expenditure on these products.
Future trends to watch for include potential shifts in consumer preference towards sustainable and specialized oral care products, an increase in local production to offset imports, and the influence of digital health platforms in promoting oral hygiene awareness.
