The Oral and Dental Hygiene Preparations market (excluding dentifrices) in Vietnam experienced notable fluctuations from 2013 to 2023. The market size was $11.594 million in 2023, marking a slight decline compared to prior years. Although there were occasional upticks, such as in 2015 and 2021, the overall trend from 2017 to 2023 shows a modest decrease, with an approximate CAGR of -0.55% over the last five years.

Future trends to watch for include:

An increasing awareness of oral health, potentially boosting demand for specialized products.
The impact of e-commerce and digital marketing in reaching broader consumer bases.
Innovations in oral care technology and natural product formulations.
Potential shifts in consumer preferences towards sustainable and eco-friendly products.