In 2023, the sold production of toilet paper, handkerchiefs, cleansing or facial tissues, towels, tablecloths, and serviettes in France was at 470 million kilograms. The forecasted data for 2024 shows a notable decline to 415.19 million kilograms, marking a year-on-year decrease of approximately 11.66%. This downward trend is expected to continue with a further decline in 2025 by 12.8%, 2026 by 14.54%, and 2027 by 16.87%. By 2028, production is forecasted to drop to 205.54 million kilograms, reflecting an average annual decrease (CAGR) of roughly 14.72% since 2024.

Future trends to watch for:

Ongoing sustainability and environmental concerns may drive shifts towards alternative materials.
Innovation in production technology and materials could alter the market dynamics.
Changes in consumer behavior, potentially influenced by economic and social factors, can impact demand.
Policy changes or new regulations in France and the EU targeting waste reduction could affect production volumes.