The Latvian market for women's and girls' overcoats and similar articles experienced fluctuations over the past decade, peaking in 2017 and 2018, before a decline followed by a recovery. In 2023, the market volume stood at 553.65 thousand units. Between 2017 and 2023, the market showed a mixed trend with a negative CAGR of -1.51%. Year-on-year growth was observed in 2022 and 2023 at 5.93% and 5.44% respectively, reflecting a potential recovery phase.

Future trends to monitor:

Sustainability and eco-friendly materials which could drive consumer preferences.
Impact of e-commerce growth on market distribution and accessibility.
Adapting designs to climate change possibly influencing demand for lighter or more versatile outerwear.