The solid soap market size per capita in the US showed an upward trend from 2024 to 2028, increasing steadily from $4.91 to $5.12. In 2023, the market size per capita stood at approximately $4.86. The year-on-year percentage variation indicates a moderate and consistent growth trajectory, with a CAGR of around 0.91% projected over the five-year forecast period. This suggests a stable market with marginally increasing consumer interest or spending capacity in non-toilet use solid soaps.
Future trends to watch for include the growing consumer preference for natural and sustainable products, which may fuel further market expansion. Additionally, shifts in consumer habits post-pandemic and eco-conscious influences could significantly impact market dynamics and product development strategies in this sector.
