The per capita market size value for non-solid soap in Malta has exhibited a clear downward trend from 2013 to 2023, dropping from $4.9 to $1.66. Year-on-year analysis shows consistent decline, with significant decreases observed since 2013. The market saw a reduction by -18.37% in the value per capita from 2019 to 2021 and averaged a CAGR of -5.66% over the last five years. In 2023, this value stood at $1.66, reflecting continued contraction.

Looking ahead, future trends to watch for include:

Potential shifts in consumer preferences towards environmentally friendly or natural ingredients, influencing market demand.
The impact of economic recovery efforts which might stabilize or slowly enhance market growth.
Technological innovations in liquid soap formulations that might rejuvenate consumer interest and spending.