The number of employees in the retail sale via mail order houses or via internet sector in Denmark displayed substantial growth from 2013 to 2023, moving from 3.14 thousand employees to 17.0 thousand. The sector experienced high year-on-year variations, particularly noticeable with a significant surge of 42.09% in 2016 and a notable increase of 38.3% in 2020, likely attributed to shifts in consumer behavior during these periods. The 5-year CAGR up to 2023 was 16.07%, indicating robust and sustained growth.
Looking forward, from 2024 to 2028, the sector is expected to continue growing, albeit at a more moderated pace with a forecasted 5-year CAGR of 6.54%. Future trends to watch for include technological advancements enhancing online retail efficiency, increased consumer reliance on e-commerce platforms, and market responses to evolving digital marketing strategies.