The employment in the retail sale via mail order houses or via internet in Denmark has exhibited a strong upward trajectory from 2013 to 2023. The sector saw a sharp rise in the number of employees from 3.37 thousand in 2013 to 17.77 thousand in 2023, indicating a substantial growth driven by the expanding e-commerce industry. The sector recorded notable year-on-year variations, particularly in 2020 with a 37.27% increase. This rapid growth can be attributed to the shift towards online shopping accelerated by the global pandemic.
Over the last two years, the sector exhibited healthy growth with a year-on-year increase of 12.12% in 2022 and 10.66% in 2023. The compounded annual growth rate (CAGR) for the past five years was 15.61%, showcasing robust expansion.
The future forecast for 2024 to 2028 suggests a more moderate growth phase with a 5-year CAGR of 5.95%, leading to a 33.49% growth by 2028. This indicates a slight deceleration compared to the past, reflecting market maturity and increased competition.
Future trends to watch for include the impact of technological advancements like AI and automation, shifts in consumer behavior towards sustainable and local products, and the potential regulatory changes affecting the e-commerce industry. Monitoring these will be crucial for stakeholders to navigate the evolving landscape effectively.
