In 2023, the per capita value of the solid soap market for toilet use in the US stood at $7.90. The forecasted data from 2024 to 2028 shows a consistent upward trend, with the per capita value increasing by approximately 0.88% annually. The year-on-year variations are projected to be modest, with the largest annual increase occurring between 2027 and 2028 at about 0.74%. Over the five-year forecast period, the compound annual growth rate (CAGR) is projected to be around 0.78%.
Future trends to watch for include the growing consumer inclination towards sustainable and eco-friendly personal care products, which could influence the solid soap market. Additionally, innovative marketing strategies and product diversification might further drive market growth.
