The electric smoothing irons market in Portugal stood at 671.24 thousand units in 2023. The market experienced fluctuations from 2013 to 2023, with notable declines in 2017, 2019, and a significant drop in 2020. Recovery trends were observed in 2021, followed by slight growth in 2022 and 2023, with year-on-year increases of around 0.66% and 0.68% respectively. The five-year compound annual growth rate (CAGR) stands at -0.52%, indicating a slight overall decline over this period.
Future trends to watch include increasing demand for energy-efficient models, integration of smart technology, and potential impacts of shifting consumer preferences towards sustainability. Market players should monitor these developments to align with emerging consumer expectations.
