Between 2013 and 2023, Israel's per capita value for the hair shampoo market has seen substantial growth, rising from $17.15 to $33.91 by 2023. The highest growth occurred from 2014 to 2016 and remained stable until a dip in 2017. Resurgence happened in 2020 onwards with a consistent upward trajectory. Year-on-year, the market grew by 3.34% in 2022 and 3.23% in 2023. Analyzing over five years, the compound annual growth rate (CAGR) is around 3.39%.
Future trends to watch for:
- Emergence of natural and organic shampoos as consumer preferences shift towards sustainable products.
- Innovation in personalized hair care formulations tailored to individual needs.
- Potential price sensitivity due to economic shifts impacting discretionary spending on personal care items.
