The Red Wine without PDO market in Portugal has demonstrated steady growth from 2013 to 2023, reaching a volume of 545.4 million liters in 2023. Over the last ten years, the market has experienced several ups and downs, with significant increases in some years like 2014 and 2019, although there were minor declines in 2016 and 2020. In recent years, there was a modest yet consistent increase, with a year-on-year growth of 4.37% in 2023. The compound annual growth rate (CAGR) over the past five years has averaged 5.39% annually.
Looking to the future, trends to watch for include:
- The impact of changing consumer preferences towards organic and natural wines, which may affect the non-PDO segment.
- Economic factors influencing consumer purchasing power and wine consumption patterns.
- The role of e-commerce and digital marketing in expanding market reach and increasing brand visibility.
- Potential effects of climate change on grape production and wine quality.
| # | 14 Countries | Liters | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 France | 1,498,700,000 | 2023 | +0.52% | -0.88% | View data |
| 2 | 2 Spain | 1,299,600,000 | 2023 | +6.29% | +0.44% | View data |
| 3 | 3 Germany | 1,121,600,000 | 2023 | +2.18% | +2.44% | View data |
| 4 | 4 United Kingdom | 821,000,000 | 2023 | -0.8% | -0.2% | View data |
| 5 | 5 Portugal | 545,400,000 | 2023 | +4.37% | +5.39% | |
| 6 | 6 Romania | 372,470,000 | 2023 | +2.92% | +0.19% | View data |
| 7 | 7 Czech Republic | 141,570,000 | 2023 | +1.69% | +1.82% | View data |
