Forecast: Production of Advertising and Market Research in Mexico

The production of advertising and market research in Mexico has shown a steady growth trend from 2013 to 2023, with the value reaching 65.21 Billion Mexican Pesos in 2023. The highest year-on-year variation was recorded in 2018 at 13.06%, while the lowest was in 2020 at -1.8% due to likely external disruptions. Over the past five years (2018-2023), the CAGR was 2.63%, indicating a moderate growth pace.

Looking ahead, future forecasts from 2024 to 2028 suggest a continued growth trajectory with an estimated CAGR of 2.15%, resulting in an 11.21% growth rate over the period. This indicates sustained but modest growth in the industry.

Future trends to watch for:

• The impact of digital transformation and increased digital ad spending.
• Continued recovery and market adjustments post-pandemic effects.
• Emerging technologies like AI and data analytics enhancing market research efficiency.
• Potential regulatory changes and their influence on advertising practices.