The Latvian market for men's and boys' outerwear, including overcoats and similar articles, demonstrated a fluctuating trend from 2013 to 2023. The market size volume per capita ranged from 0.15 to 0.24 s per capita. By 2023, the volume increased to 0.24, showing a year-on-year growth of 9.1% from 2022. Analyzing the past five years, the compound annual growth rate (CAGR) averaged 4.5%, indicating a modest growth trajectory in this segment.
Looking ahead, the market is expected to focus on sustainable materials and innovative designs that cater to changing consumer preferences. The rising demand for multifunctional and eco-friendly products is likely to shape future trends.
