The demand for mate and tea in Italy is projected to decrease from 4.83 thousand metric tons in 2024 to 4.41 thousand metric tons in 2028. This represents a consistent year-on-year decline. From 2024 to 2028, the compound annual growth rate (CAGR) is expected to be negative, indicating a shrinking market over this period. In 2023, the actual demand stood slightly higher than in 2024, accentuating the downward trend.

Future trends to watch for include:

Consumer preferences shifting towards alternative beverages.
Potential market disruptions from innovative tea products or health-driven consumption patterns.
Regulatory impacts on import and distribution that could affect supply and demand dynamics.