The turnover in the Advertising and Market Research sector in Switzerland is projected to decline steadily from 2024 through 2028. Starting at 448.6 million CHF in 2024, the turnover is expected to drop to 263.3 million CHF by 2028. This represents a year-on-year decline of 10.5% from 2024 to 2025, 11.6% from 2025 to 2026, 13% from 2026 to 2027, and 14.8% from 2027 to 2028. This downward trend, with an average annual decline (CAGR) of approximately 12.3%, reflects significant challenges for the industry.
Looking forward, emerging trends to watch for include the increasing adoption of digital marketing technologies, shifts toward personalized advertising, and potential regulatory changes impacting data privacy and advertising practices. Adapting to these trends will be crucial for industry players aiming to stabilize and eventually reverse the declining turnover trajectory.
