Forecast: Number of Employees in Advertising and Market Research in Belgium

The number of employees in the advertising and market research sector in Belgium has shown variations over the years. In 2023, the industry employed 15.6 thousand persons, reflecting a continual but modest growth. Year-on-year variation over the past two years was stable at 0.65%, with a five-year CAGR of 0.39%, indicating a slowing growth trend compared to the significant increase observed between 2013 and 2016.

From 2013 to 2016, the sector experienced substantial growth, peaking with an 18.4% increase in 2016. This was followed by moderate growth and stabilization from 2017 onwards. The forecasted data indicate stable and slight growth, with the number of employees expected to reach 16.0 thousand by 2028, reflecting a forecasted five-year CAGR of 0.38%.

Future trends to watch for:

  • Technological advancements in digital advertising and data analytics driving demand for skilled professionals.
  • Potential shifts in market dynamics due to regulatory changes in the advertising sector.
  • Increasing emphasis on personalized marketing and user experience strategies.