Employment in the Advertising and Market Research sectors in Austria has seen consistent growth from 2013 through to 2023, reaching 19.38 thousand units (FTE) in 2023. Year-on-year variations have been relatively moderate, with the most significant increase in 2014 at 4.78% and the lowest in 2016 at -0.39%. Over the last two years, the growth rate was around 1.6% annually, signaling a steady yet unspectacular increase. The Compound Annual Growth Rate (CAGR) over the past five years stood at 1.72%.
Looking ahead, forecasted data suggests employment will continue to rise, though at a slower CAGR of 1.13% over the next five years, reaching 20.82 thousand units by 2028, equal to a 5.79% growth from 2023. Notable trends to observe include:
- The impact of technological advancements, including AI and automation, which may impact job roles and responsibilities within both advertising and market research.
- Increasing demand for digital marketing expertise as more businesses shift their focus to online and mobile platforms.
- The influence of international economic conditions and marketing budgets, especially in the face of economic uncertainties or global events.
