From 2013 to 2023, the annual hours worked in the Advertising and Market Research sector in Denmark showed fluctuations, with a notable dip in 2020 due to possibly the COVID-19 pandemic. As of 2023, the sector stood at 18.41 million hours, marking a 1.1% increase from the previous year. This indicates a rebound with a steady upward trend, achieving an overall average growth per year over the last five years (CAGR) of 1.87%.
From 2024 onwards (forecast data), the trend is expected to continue its steady growth, with a 5-year CAGR projected at 0.83% and a total growth rate of 4.21%. By 2028, work hours in the sector are expected to reach 19.39 million hours.
Future trends to watch for include advancements in digital marketing, increased investments in data analytics, and the ongoing impact of AI and automation in streamlining market research processes. These factors will likely drive further efficiency and growth within the sector.
