The French chewing gum market experienced a consistent decline in volume from 2013 to 2023, with volumes shrinking from over 20 million kilograms in 2013 to approximately 2.7 million kilograms by 2023. Over the last two years, the market saw a dramatic year-on-year decline of over 32% in 2023, following a 24.85% decrease in 2022. The compound annual growth rate (CAGR) over the past five years was a significant negative 22.5%, illustrating an accelerating downtrend.
Future trends to watch for include potential shifts in consumer preferences towards healthier snack options and increased awareness of environmental concerns related to chewing gum disposal. Additionally, the market could see innovation and diversification in product offerings to stimulate growth, possibly focusing on biodegradable ingredients or functional benefits like dental care or stress relief.
