From 2013 to 2023, the chewing gum market size in Croatia saw a gradual increase from 0.051 to 0.058 kilograms per capita. However, between 2019 and 2023, there was a decline followed by stabilization at 0.058 kilograms per capita in 2023. Over the last two years, from 2022 to 2023, the volume per capita remained constant, indicating a lack of growth. The compound annual growth rate (CAGR) for the five-year period up to 2023 reflects stabilization at a flat rate, as there was no variation during these years.
Looking ahead, future trends to watch for include potential market shifts due to changing consumer preferences towards healthier or sugar-free options, sustainability initiatives affecting packaging, and possible economic impacts influencing consumer spending habits on non-essential goods like chewing gum.
