In Basilicata, the percentage of individuals who made an online purchase within the last 3 months is projected to rise steadily from 44.29% in 2024 to 54.39% in 2028. This indicates a positive trend with an average annual growth rate of approximately 4.3%. In 2023, this figure was lower, setting a baseline for this upward trajectory.
Year-on-year, the forecasted growth rates are consistent, suggesting a healthy increase in online purchasing behavior among those who used the internet in the past year.
Future trends to watch for include shifts in consumer preferences and the impact of technological advancements on e-commerce. Factors such as enhanced digital infrastructure, increased internet penetration, and evolving user experience may further influence these projections and market dynamics.
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