The advertising and market research sector in Italy is projected to see a gradual decline in employment from 2024 to 2028, starting at 65.1 thousand employees. The data indicates a continuous decrease, with employment figures forecasted to drop to 62.43 thousand by 2028. This reflects a year-on-year decrease of approximately 1.03% on average, showing a consistent downward trend over the next five years.

Future trends to watch for:

Technological advancements influencing the sector, potentially automating roles and reducing headcount needs.
Economic factors and policy changes impacting advertising budgets and market research funding, thus affecting employment.
The evolution of remote work and its effect on employment dynamics within the sector.