Based on the 2024 forecasted data, Germany stands out as the leader in the number of persons employed in advertising and market research, with 228.77 thousand employees, followed by the United Kingdom and France. The majority of the larger markets witnessed modest year-on-year variations with Slovakia registering a substantial growth of 3.3%, and Croatia an impressive 6.05%. Conversely, Spain and Denmark experienced notable declines. The CAGR over the past five years indicates a mixed trend, showcasing both growth and decline in various countries.
Future trends to watch include potential growth in emerging markets like Cyprus and Malta, given their recent high percentage increases. In contrast, sustained declines in Spain and Denmark might signal deeper structural issues within their advertising and market research sectors. Observing these dynamics will be essential for predicting industry shifts and opportunities in European employment in this field.
Top countries in Number of Persons Employed of Advertising and Market Research by Country
| # | 10 Countries | Units (Employees) | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 228,770 | 2023 | +2.48% | -0.84% | View data |
| 2 | 2 United Kingdom | 164,990 | 2023 | +0.34% | +0.83% | View data |
| 3 | 3 France | 114,670 | 2023 | -0.62% | +1.92% | View data |
| 4 | 4 Spain | 107,390 | 2023 | -2.28% | -2.87% | View data |
| 5 | 5 Poland | 81,690 | 2023 | +0.26% | -0.48% | View data |
| 6 | 6 Italy | 65,780 | 2023 | -1.04% | -1.58% | View data |
| 7 | 7 Netherlands | 62,950 | 2023 | -1.12% | -1.87% | View data |
| 8 | 8 Czech Republic | 33,020 | 2023 | -0.88% | -0.55% | View data |
| 9 | 9 Austria | 32,450 | 2023 | +1.14% | -0.17% | View data |
| 10 | 10 Sweden | 29,770 | 2023 | +2.75% | +0.62% | View data |
