Over the last decade, the market research and public opinion polling sector in Austria has experienced fluctuating growth, marked by periods of both expansion and contraction. The peak value was evidently achieved in 2013, followed by a steady decline with minor recoveries in 2017 and 2019. The period from 2018 to 2023, however, depicts a consistent downtrend with diminishing values each year.
For the 2023 forecast:
- The sector stood at 99.6 Million Euros.
- The year-on-year variation for 2023 was a decline of -1.29%.
- The 5-year CAGR reflecting average annual decline from 2018 to 2023 is approximately -0.38%.
Examining the forecast from 2024 onwards:
- Continuous reduction is anticipated with the forecasted value by 2028 dropping to 93.4 Million Euros.
- The projected 5-year CAGR from 2024 to 2028 is -1.04%.
Future trends to watch for include the impact of technological advancements like AI and machine learning on data collection and analysis, the rising significance of big data analytics, and potential market stabilization post-economic disruptions caused by global health crises or geopolitical factors. Companies might need to innovate and adapt their methodologies to cope with these challenges and leverage new opportunities.
