In 2023, the percentage of individuals purchasing travel and holiday accommodations online in Lazio stood slightly above 31%. From 2024 to 2028, a downward trend is forecasted, with a year-on-year decrease averaging roughly 1.67%. Specifically, an average compound annual growth rate (CAGR) of -4.09% is expected over these five years, suggesting a gradual decline in online purchasing behavior for this sector.
Future trends to watch for:
- Shifts in consumer preferences towards alternative booking methods or platforms.
- Potential impact of technological advancements in travel bookings.
- Influence of macroeconomic factors affecting discretionary spending on travel.
- Changes in tourism policies and travel restrictions influencing online purchases.
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