In Lombardy, the percentage of individuals purchasing travel and holiday accommodations online was consistently rising. From 2024 to 2028, there is a steady increase in the forecasted values, with a year-on-year increase ranging from 1.59% to 1.44%. Prior to this, in 2023, the actual penetration stood slightly lower than 26.4%. On average, the CAGR over five years is modest yet promising, indicating continual adoption of online travel and accommodation services.
Future trends to watch for include the potential impact of emerging technologies such as AI-driven personalization and augmented reality on booking experiences, as well as shifting consumer preferences post-pandemic which could influence how and when individuals make travel-related decisions online.
