The solid soap market in France has been experiencing fluctuations over the last decade with a notable decline. From 2013 to 2023, the market size decreased from $474.72 million to $404.73 million. There was a brief recovery from 2016 to 2018 and again in 2021, but recent years have shown a slight decline in growth, with a year-on-year decrease of 0.6% in 2023. The compound annual growth rate (CAGR) over the last five years reflects a small decline of 0.99%, indicating a consistent downward trend.
Future trends to watch for include:
- The rising consumer preference for sustainable and eco-friendly products might invigorate the market for solid soap.
- Market players could benefit by innovating with organic and natural ingredient offerings.
- Digital engagement and e-commerce expansion might also play a critical role in market penetration and consumer reach.