Employment in the Advertising and Market Research sector in Austria stood at 13.9 thousand Full-Time Equivalent positions in 2023. Observing the historical trend, employment peaked at 15.53 thousand in 2018, then exhibited a declining trend, with notable drops observed during 2020 and subsequent years.

From 2022 to 2023, employment decreased by 0.41%. The sector's Compound Annual Growth Rate (CAGR) over the last five years was -2.19%, highlighting a consistent decline.

Looking forward, the forecast data suggests a continued decline in employment, with a predicted annual average decrease of 0.32% over the next five years, reaching 13.62 thousand by 2028.

Future trends to watch for:

Impact of digital transformation and automation in advertising and market research operations
Economic factors influencing marketing budgets in businesses
Demand for specialized skills and new job roles emerging in response to industry changes