The hair shampoos market in Azerbaijan has shown steady growth from 2013 to 2023, with a value of 4.7 US Dollars Per Capita reported in 2023. Over the last two years, there has been a consistent upward trend with a noticeable year-on-year increase of about 0.86% from 2021 to 2023. The five-year CAGR from 2019 to 2023 was approximately 0.68% per year, indicating a stable market expansion.
Future trends to watch for include potential influences from evolving consumer preferences towards natural and eco-friendly products, as well as the impact of digital marketing strategies that enhance brand visibility and customer engagement. Monitoring these could provide deeper insights into market dynamics.
