The Lithuanian shampoo market, valued at 13.888 million Euros in 2023, has experienced fluctuating growth rates over the past decade. After several years of decline, since 2019, it recovered in 2020 and showed continuous positive growth through 2023. The year-on-year growth from 2022 to 2023 was 1.64%. Over the past five years, the compound annual growth rate (CAGR) is 2.83%, indicating a rebound and moderate growth in the shampoo market.
Future trends to watch for:
- Increasing preference for organic and eco-friendly products may drive market shifts.
- Innovation in product formulations focusing on specific hair care needs.
- Expansion in e-commerce and online retailing could impact market dynamics.
- Potential for growth in niche segments targeting specific demographics, such as men's grooming and products for aging hair.
| # | 14 Countries | Euros | Last Year | YoY | 5-years CAGR | |
|---|---|---|---|---|---|---|
| 1 | 1 Germany | 526,740,000 | 2023 | +1.35% | +1.04% | View data |
| 2 | 2 Spain | 265,250,000 | 2023 | -2.57% | -0.28% | View data |
| 3 | 3 Greece | 100,300,000 | 2023 | +2.86% | +4.24% | View data |
| 4 | 4 Poland | 80,131,000 | 2023 | -0.14% | +0.33% | View data |
| 5 | 5 Austria | 78,534,000 | 2023 | +4.45% | +3.51% | View data |
| 11 | 11 Bulgaria | 24,124,000 | 2020 | +12.08% | +1.42% | View data |
| 12 | 12 Croatia | 19,593,000 | 2023 | -0.27% | -1.3% | View data |
| 13 | 13 Lithuania | 13,888,000 | 2023 | +1.64% | +2.83% | |
| 14 | 14 Latvia | 8,075,500 | 2023 | +2.57% | +2.27% | View data |
