From 2013 to 2023, the UK market for women’s or girls’ nightdresses and pyjamas made from textile fabric not knitted or crocheted grew from €0.76 to €1.21 per capita. A notable dip occurred in 2020, dropping to €0.95. However, the market quickly rebounded with values rising to €1.17 in 2021, reaching €1.21 by 2023, reflecting a strong recovery post-pandemic. Year-on-year growth from 2022 to 2023 was approximately 1.68%, while the five-year CAGR from 2018 to 2023 was about 2.70%.
Future trends include:
- Increased sustainability in fabric choices.
- Growth in online retailing for personalized sleepwear.
- Rising demand for multifunctional loungewear due to work-from-home policies.
