The UK market for oral hygiene products excluding dentifrices has experienced fluctuations over the past decade. After peaking in 2013 at 122.12 million Euros, the market saw a general decline with the value dropping to 93.17 million Euros by 2017. A temporary resurgence occurred in 2019 with a 13.73% year-on-year increase, reaching 104.61 million Euros. However, the market has steadily declined again, with a value of 94.995 million Euros in 2023. Over the past five years, the market has experienced a slight positive CAGR of 0.65% annually. Future forecasts suggest a continued decline with a projected CAGR of -1.15% from 2024 to 2028, reflecting a gradual contraction in market size.
Future trends to watch for include:
- An increased focus on sustainability and eco-friendly products, which may inspire innovation and potentially slow market decline.
- Advancements in oral hygiene technologies and products, which could revive consumer interest and stimulate growth.
- Shifts in consumer preferences towards holistic health and well-being, influencing the types of oral hygiene products in demand.
