Head lettuce consumption in the US has seen significant fluctuations over the past decade. From 2013 to 2023, the consumption value decreased from 14.1 pounds to 11.1 pounds. While there were some years of growth, the overall trend was a decrease, notably with year-on-year reductions such as 3.25% in 2021 and 3.34% in 2023. The 5-year CAGR leading up to 2023 was -1.98%. Looking forward, forecasts suggest continued decline in head lettuce consumption, with an estimated consumption of 9.09 pounds by 2028 and a projected 5-year CAGR of -3.16%.

Future trends to watch for:

Potential shifts towards alternative leafy greens driven by health trends and consumer preferences.
Impact of agricultural technology on crop yields and market supply.
Economic factors like supply chain disruptions that might affect pricing and availability.
Environmental changes affecting agricultural outputs and consumption patterns.