The export value of Audiovisual and Broadcasting Services from South Korea to Thailand experienced significant fluctuations over the past decade, prominently peaking in 2015, 2018, 2020, and 2021. However, more recent data from 2023 shows that exports stood at 2,767 thousand USD, which demonstrates a steady increase from the previous year and indicates a marginally increasing year-on-year trend (at 4.29%) over the last two years. Examining the past five years reveals an average annual growth rate (CAGR) of -0.7%, pointing to an overall stagnation in this export segment. Forecast data suggests moderate growth, with estimated values reaching 3,305.3 thousand USD in 2028, implying a forecasted 5-year CAGR of 2.78% and an aggregated growth rate of 14.69% by the end of the period.
Future trends to watch for:
- Impact of emerging technologies and digital transformation on content creation and distribution.
- Possible changes in policy and trade agreements affecting audiovisual and broadcasting services.
- The growing influence of Korean cultural exports and their reception in the Thai market.
- Shifts in consumer demand and consumption patterns towards streaming and online media platforms.
