The electric smoothing irons market in Greece, expressed in volume, stood at 559.96 thousand units in 2023. Over the past decade, the market has seen fluctuations with significant growth between 2014 and 2017, peaking in 2017, followed by a sharp decline in 2018. More recent years have shown moderate fluctuations, with a general downward trend observed since 2021. The year-on-year drop from 2022 to 2023 was 1.78%, while the last five-year CAGR showed a slight increase of 0.53%.
Future trends to watch for include the adaptation to energy-efficient models driven by environmental regulations, potential revival owing to lifestyle changes, and technological advancements in ironing technology. Consumer preferences for multi-functional household appliances might also impact future market dynamics.
