The eye make-up preparations market in Austria showed varying trends over the past decade, peaking at $118.97 million in 2017 before experiencing fluctuations. As of 2023, the market value stood at $114.9 million. Over the last two years, the market saw modest year-on-year increases: 0.62% in 2022 and 0.61% in 2023. Despite these recent fluctuations, the five-year CAGR from 2018 to 2023 was -0.6%, indicating a slight average annual decrease over this period.
Looking forward to forecasted data from 2024 onwards, a stabilizing trend is expected, with the market projected to grow at a five-year CAGR of 0.49%, reaching $118.52 million by 2028.
Future trends to watch for:
- Potential shifts in consumer preferences towards natural and organic eye make-up products.
- Impact of technological advancements in ingredient formulations and product innovations.
- Influence of sustainability and eco-friendly packaging on purchasing decisions.
- Market adjustments due to post-pandemic consumer behavior and economic recovery.